With over 12 years of experience in creative direction, storytelling, and visual design, I specialize in crafting narratives that captivate and convert.

I hold a degree in Sociology from Barnard College of Columbia University, where I also explored the arts, psychology, and anthropology. This multidisciplinary foundation developed a deep understanding of human behavior, societal structures, and the art of communication in all its forms. My academic background, combined with certifications in UX/UI Design and Digital Marketing & E-commerce enables me to craft content that is both user-centered and strategically effective. My background enriches my approach to storytelling and creative direction, enabling me to craft content that is both impactful and deeply resonant.

I consider myself a cultural explorer and my professional expertise lies in synthesizing principles from sociology, psychology, marketing, user experience and design, project management, and corporate communications.

As an adept storyteller, I blend insights from human behavior with strategic marketing to decipher audience needs and deliver impactful content across various platforms. I'm all about crafting stories that really hit home. 

Why Work With Me:

• Strategic Storytelling: I leverage insights into human behavior and effective communication to develop narratives that resonate.

• Holistic Approach: My expertise bridges the gap between strategy and creativity, ensuring cohesive and impactful messaging.

• Versatile Experience: With a background spanning diverse industries and mediums, I can adapt to meet your unique needs.

• Results-Oriented: My focus is on creating content that not only tells your story but delivers measurable results—whether through increased engagement, stronger brand recognition, or deeper audience connections.

• Insider Expert in AI and LLMs: I leverage my expertise in evaluating and optimizing Large Language Learning Models to enhance editorial quality, refine messaging strategies, and collaborate cross-functionally—skills directly transferable to improving content effectiveness and audience engagement in marketing and communications.

Whether you need to refine your brand’s voice, develop a standout campaign, or craft content that inspires across social, web, and in-person platforms, I’m here to help you bring your vision to life.

Let’s create something extraordinary together.